Analytics & Reports
The Analytics module provides comprehensive business intelligence across four dashboards — Executive, Sports, Casino, and Bonus/Retention. The Reports module allows you to save, schedule, and build custom reports.
Overview
Navigate to Analyticsin the sidebar to see the Analytics hub. Stat cards show today's snapshot: GGR, NGR, active users, and bets placed. Four dashboard modules are available.
Executive Dashboard
The Executive Dashboard provides high-level KPIs with a customizable date range picker.
Key Metrics
| Column / Field | Description |
|---|---|
| GGR | Gross Gaming Revenue — total wagered minus total won by players |
| NGR | Net Gaming Revenue — GGR minus bonuses and promotions cost |
| Hold % | Percentage of wagered amount retained (GGR / Total Wagered) |
| Active Users | Unique players who logged in during the period |
| Deposits | Total deposit volume |
| Withdrawals | Total withdrawal volume |
| Total Wagered | Aggregate amount staked |
| Conversion Rate | Registration-to-first-deposit conversion |
Charts show daily GGR trends, hold percentage by product (sports vs casino), and a user acquisition funnel.
Sports Analytics
The Sports Analytics dashboard breaks down performance by sport:
- Revenue by Sport — Pie chart showing GGR contribution per sport
- Bet Type Mix — Distribution across singles, accumulators, systems, and builders
- Top Events — Highest-revenue events for the period
- Market Liability — Outstanding exposure by market type
Filter by date range, sport, or bet type to drill into specific segments.
Casino Analytics
The Casino Analytics dashboard focuses on game and provider performance:
- Top Games — Highest-revenue games with player count and RTP
- Top Providers — Revenue contribution per game provider
- RTP by Provider — Actual return-to-player rates compared to theoretical
- Session Stats — Average session duration, wagering per session, player engagement
Tip
Bonus & Retention Analytics
Track the effectiveness and cost of your promotional efforts:
- Active Bonus Liability — Total outstanding bonus balances that could convert to real cash
- Cohort Retention — Retention curves showing what percentage of players from each registration cohort are still active at Day 1, 7, 14, 30, 60, 90
- Campaign ROI — Revenue generated vs cost for each promotional campaign
- Player Churn — Identify players at risk of churning based on declining activity patterns
Reports
The Reports page (Reports in the sidebar) provides saved reports, scheduled delivery, and a custom report builder.
Saved Reports
| Column / Field | Description |
|---|---|
| Name | Report title |
| Description | What the report covers |
| Last Run | When it was last generated |
| Creator | Admin who created the report |
| Schedule | Whether the report runs on a schedule |
Actions: Run now, view last results, edit query, delete, or set up a schedule.
Scheduled Reports
| Column / Field | Description |
|---|---|
| Name | Scheduled report name |
| Frequency | Daily, Weekly, or Monthly |
| Recipients | Email addresses that receive the report |
| Last Run | Most recent execution |
| Next Run | Next scheduled execution |
| Status | Active or Paused |
Custom Report Builder
The Report Builder lets you create custom queries against your operational data:
- SQL-based query editor with syntax highlighting
- Parameter inputs for dynamic date ranges and filters
- Preview results before saving
- Save as a reusable report or schedule for automated delivery
Warning
Revenue Reporting
The Revenue page (Revenue in the sidebar) provides revenue breakdowns by product, period, and player segment. Use this for financial reporting and business planning.